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'Winetraders chosen as a finalist at IWC Merchant Awards 2011'


Winetraders is delighted to announce that we were a finalist at the 2011 International Wine Challenge Merchant of the Year Awards.  Both Michael Palij MW, Managing Director and Phil Harris, Key Account Manager, attended the annual awards dinner, held this year at the Hilton Park Lane.  Having first slaked their thirst in Trader Vic’s Winetraders’ intrepid ambassadors were in fine form to brave both a volley of award-winning wines and a menu in which meat was conspicuous by its absence.  Nonetheless it was a fine affair with much merriment, general bonhomie, and catching up with old friends.  This was our first nomination by the IWC and merchants are assessed on a variety of criteria including variety and quality of their wine, customer service, innovation and future strategy.  We believe our emphasis on working with passionate producers and promoting unusual and traditional styles has helped us to achieve this recognition.

The full shortlist is available here...

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